Color

#9d77bb

#9d77bb
hex#9d77bb
rgbrgb(157, 119, 187)
hslhsl(274, 33%, 60%)
oklchoklch(0.632 0.107 309.2)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2395

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#95bb77

#7c77bb · #bb77b6

#bb9d77 · #77bb9d

Split-complementary

Open in tool →

#b6bb77 · #77bb7c

#bb7c77 · #95bb77 · #77b6bb

Contrast

#9d77bb as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #8f63b0 as the text (4.59:1)
  • AAA: use #6d468b as the text (7.24:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.79:1passpassfail
  • AAA: use #aa88c3 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d77bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9d77bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d77bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d77bb-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md