Color

#9d729a

#9d729a
hex#9d729a
rgbrgb(157, 114, 154)
hslhsl(304, 18%, 53%)
oklchoklch(0.609 0.078 328.8)
Closest name: Drama Queen (#a37298)Relative luminance 0.2154

Colors that go with #9d729a

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#729d74

#8a729d · #9d7284

#9a9d72 · #729a9d

Split-complementary

Open in tool →

#849d72 · #729d8a

#9d8a72 · #729d74 · #72849d

Contrast

#9d729a as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #936690 as the text (4.62:1)
  • AAA: use #6f4d6d as the text (7.1:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d729a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d729a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d729a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d729a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d729a-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md