Color

#9d2801

#9d2801
hex#9d2801
rgbrgb(157, 40, 1)
hslhsl(15, 99%, 31%)
oklchoklch(0.461 0.159 35.6)
Closest name: Antique Port Wine (#98211a)Relative luminance 0.0869

Colors that go with #9d2801

Crimson, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01769d

#9d0128 · #9d7601

#019d28 · #28019d

Split-complementary

Open in tool →

#019d76 · #01289d

#289d01 · #01769d · #76019d

Contrast

#9d2801 as textRatioAAAA largeAAAFix
Aaon white
7.67:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #da3701 as the text (4.53:1)
  • AAA: use #fe632f as the text (7.04:1)
  • AA: or shift the background to #c7c7c7 (4.54:1)
  • AAA: or shift the background to #f5f5f5 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d2801 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d2801 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d2801
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d2801 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d2801-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md