Color

#9a381d

#9a381d
hex#9a381d
rgbrgb(154, 56, 29)
hslhsl(13, 68%, 36%)
oklchoklch(0.476 0.137 36)
Closest name: Brick (#a03623)Relative luminance 0.0979

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7f9a

#9a1d41 · #9a771d

#1d9a38 · #381d9a

Split-complementary

Open in tool →

#1d9a77 · #1d419a

#419a1d · #1d7f9a · #771d9a

Contrast

#9a381d as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #ce4b27 as the text (4.66:1)
  • AAA: use #e0795c as the text (7.06:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a381d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a381d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a381d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a381d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a381d-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md