Color

#9a1304

#9a1304
hex#9a1304
rgbrgb(154, 19, 4)
hslhsl(6, 95%, 31%)
oklchoklch(0.439 0.169 30.6)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0734

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#048b9a

#9a0440 · #9a5e04

#049a13 · #13049a

Split-complementary

Open in tool →

#049a5e · #04409a

#409a04 · #048b9a · #5e049a

Contrast

#9a1304 as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #e51c06 as the text (4.5:1)
  • AAA: use #fb6656 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a1304 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9a1304 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9a1304
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9a1304 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9a1304-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md