Polaroid
Open in tool →Washed coral, faded aqua and a mustard — the 1970s film look, desaturated so it feels found rather than designed.
Color
#99ada5
#99ada5
hex
#99ada5rgb
rgb(153, 173, 165)hsl
hsl(156, 11%, 64%)oklch
oklch(0.73 0.025 169.6)Closest name: Crown of Ash (#a1a9a9)Relative luminance 0.3938
Colors that go with #99ada5
Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #99ada5 without the hard edge of pure #000.
Blue #0000ff
shipped5 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #99ada5, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #99ada5 in 4 real palettes, including Polaroid and Chalkboard, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Darkroom put Champagne beside #99ada5, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #99ada5: 7 real palettes, including Riverbed and Clean Beauty, as the accent.
Crimson #dc143c
shippedCrimson is paired with #99ada5 in 4 real palettes, including Cartier's brand system and Tiffany & Co.'s brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #99ada5 in 4 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #99ada5: 4 real palettes, including Open House and Dusk, as the lead colour.
Real palettes that use #99ada5
Tints & shades
Harmonies
Contrast
| #99ada5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.37:1 | fail | fail | fail | |
Aaon black | 8.88:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99ada5 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #99ada5
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #99ada5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/99ada5-a2beb6-d459c6-1f2d2d-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md