Color

#9970fb

#9970fb
hex#9970fb
rgbrgb(153, 112, 251)
hslhsl(258, 95%, 71%)
oklchoklch(0.652 0.199 293.8)
Closest name: Periwinkle (#8e82fe)Relative luminance 0.2533

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d1fb6f

#6f8bfb · #df6ffb

#fb996f · #6ffb99

Split-complementary

Open in tool →

#fbdf6f · #8bfb6f

#fb6f8b · #d1fb6f · #6ffbdf

Contrast

#9970fb as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #8451fb as the text (4.61:1)
  • AAA: use #5d1af9 as the text (7.04:1)
  • AA: or shift the background to #212121 (4.65:1)
Aaon black
6.07:1passpassfail
  • AAA: use #a783fc as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9970fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9970fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9970fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9970fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9970fb-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md