Color

#996fd8

#996fd8
hex#996fd8
rgbrgb(153, 111, 216)
hslhsl(264, 57%, 64%)
oklchoklch(0.629 0.157 300.4)
Closest name: mediumpurple (#9370db)Relative luminance 0.231

Colors that go with #996fd8

Olive Drab, Amber and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aed86f

#6f79d8 · #cd6fd8

#d8996f · #6fd899

Split-complementary

Open in tool →

#d8cd6f · #79d86f

#d86f79 · #aed86f · #6fd8cd

Contrast

#996fd8 as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #8b5bd2 as the text (4.64:1)
  • AAA: use #6c35c0 as the text (7.22:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.62:1passpassfail
  • AAA: use #aa87de as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996fd8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996fd8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996fd8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996fd8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996fd8-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md