Color

#996eaf

#996eaf
hex#996eaf
rgbrgb(153, 110, 175)
hslhsl(280, 29%, 56%)
oklchoklch(0.606 0.107 313.7)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2102

Colors that go with #996eaf

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#84af6e

#796eaf · #af6ea4

#af9a6e · #6eaf9a

Split-complementary

Open in tool →

#a4af6e · #6eaf79

#af796e · #84af6e · #6ea4af

Contrast

#996eaf as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #9364aa as the text (4.52:1)
  • AAA: use #704884 as the text (7.12:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.2:1passpassfail
  • AAA: use #ac89be as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996eaf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #996eaf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996eaf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996eaf-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md