Color

#996bd6

#996bd6
hex#996bd6
rgbrgb(153, 107, 214)
hslhsl(266, 57%, 63%)
oklchoklch(0.621 0.16 301.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.2214

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8d66b

#6b72d6 · #cf6bd6

#d6996b · #6bd699

Split-complementary

Open in tool →

#d6cf6b · #72d66b

#d66b72 · #a8d66b · #6bd6cf

Contrast

#996bd6 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #8f5bd2 as the text (4.57:1)
  • AAA: use #7135c0 as the text (7.06:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.43:1passpassfail
  • AAA: use #ad87de as the text (7.3:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996bd6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996bd6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996bd6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996bd6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996bd6-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md