Color

#994d99

#994d99
hex#994d99
rgbrgb(153, 77, 153)
hslhsl(300, 33%, 45%)
oklchoklch(0.542 0.142 327.3)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1438

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d994d

#734d99 · #994d73

#99994d · #4d9999

Split-complementary

Open in tool →

#73994d · #4d9973

#99734d · #4d994d · #4d7399

Contrast

#994d99 as textRatioAAAA largeAAAFix
Aaon white
5.42:1passpassfail
  • AAA: use #7d3f7d as the text (7.29:1)
Aaon black
3.88:1failpassfail
  • AA: use #aa55aa as the text (4.59:1)
  • AAA: use #c082c0 as the text (7.2:1)
  • AA: or shift the background to #ebebeb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994d99 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994d99 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994d99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994d99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994d99-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md