Color

#994be7

#994be7
hex#994be7
rgbrgb(153, 75, 231)
hslhsl(270, 76%, 60%)
oklchoklch(0.587 0.225 302.9)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1757

Colors that go with #994be7

Royal Blue, Olive Drab and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99e74b

#4b4be7 · #e74be7

#e7994b · #4be799

Split-complementary

Open in tool →

#e7e74b · #4be74b

#e74b4b · #99e74b · #4be7e7

Contrast

#994be7 as textRatioAAAA largeAAAFix
Aaon white
4.65:1passpassfail
  • AAA: use #7a1dd7 as the text (7.04:1)
Aaon black
4.51:1passpassfail
  • AAA: use #b57ded as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994be7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994be7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994be7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994be7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994be7-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md