Color

#9948ad

#9948ad
hex#9948ad
rgbrgb(153, 72, 173)
hslhsl(288, 41%, 48%)
oklchoklch(0.545 0.169 319.3)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1442

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5cad48

#6648ad · #ad488e

#ad9948 · #48ad99

Split-complementary

Open in tool →

#8ead48 · #48ad66

#ad6648 · #5cad48 · #488ead

Contrast

#9948ad as textRatioAAAA largeAAAFix
Aaon white
5.41:1passpassfail
  • AAA: use #7f3c90 as the text (7.12:1)
Aaon black
3.88:1failpassfail
  • AA: use #a556b8 as the text (4.62:1)
  • AAA: use #bc81ca as the text (7.13:1)
  • AA: or shift the background to #ebebeb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9948ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9948ad reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9948ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9948ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9948ad-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md