Color

#9943ea

#9943ea
hex#9943ea
rgbrgb(153, 67, 234)
hslhsl(271, 80%, 59%)
oklchoklch(0.58 0.238 303.1)
Closest name: Magenta Affair (#aa44dd)Relative luminance 0.1673

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94ea43

#4643ea · #ea43e7

#ea9943 · #43ea99

Split-complementary

Open in tool →

#e7ea43 · #43ea46

#ea4643 · #94ea43 · #43e7ea

Contrast

#9943ea as textRatioAAAA largeAAAFix
Aaon white
4.83:1passpassfail
  • AAA: use #7b18d8 as the text (7.08:1)
Aaon black
4.35:1failpassfail
  • AA: use #9c47eb as the text (4.51:1)
  • AAA: use #b77af0 as the text (7.06:1)
  • AA: or shift the background to #f7f7f7 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9943ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9943ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9943ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9943ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9943ea-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md