Color

#99243b

#99243b
hex#99243b
rgbrgb(153, 36, 59)
hslhsl(348, 62%, 37%)
oklchoklch(0.456 0.152 14.8)
Closest name: Cranberry (#9e003a)Relative luminance 0.0835

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#249981

#992476 · #994724

#3b9924 · #243b99

Split-complementary

Open in tool →

#249947 · #247699

#769924 · #249981 · #472499

Contrast

#99243b as textRatioAAAA largeAAAFix
Aaon white
7.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #d13d5b as the text (4.53:1)
  • AAA: use #df778c as the text (7.16:1)
  • AA: or shift the background to #c4c4c4 (4.51:1)
  • AAA: or shift the background to #f2f2f2 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99243b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#99243b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99243b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99243b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99243b-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md