Color

#990f00

#990f00
hex#990f00
rgbrgb(153, 15, 0)
hslhsl(6, 100%, 30%)
oklchoklch(0.435 0.171 30.7)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0711

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#008a99

#99003d · #995c00

#00990f · #0f0099

Split-complementary

Open in tool →

#00995c · #003d99

#3d9900 · #008a99 · #5c0099

Contrast

#990f00 as textRatioAAAA largeAAAFix
Aaon white
8.67:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #eb1700 as the text (4.65:1)
  • AAA: use #ff6352 as the text (7.16:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990f00 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990f00 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990f00
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990f00 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990f00-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md