Color

#990b59

#990b59
hex#990b59
rgbrgb(153, 11, 89)
hslhsl(327, 87%, 32%)
oklchoklch(0.45 0.178 355.6)
Closest name: Berry (#990f4b)Relative luminance 0.0773

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b994b

#910b99 · #990b12

#59990b · #0b5999

Split-complementary

Open in tool →

#12990b · #0b9991

#99910b · #0b994b · #0b1299

Contrast

#990b59 as textRatioAAAA largeAAAFix
Aaon white
8.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #e01082 as the text (4.57:1)
  • AAA: use #f45db0 as the text (7.04:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990b59 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990b59 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990b59
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990b59 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990b59-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md