Color

#990705

#990705
hex#990705
rgbrgb(153, 7, 5)
hslhsl(1, 94%, 31%)
oklchoklch(0.432 0.173 29)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0694

Colors that go with #990705

Teal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#059799

#99054d · #995205

#059907 · #070599

Split-complementary

Open in tool →

#059952 · #054d99

#4d9905 · #059799 · #520599

Contrast

#990705 as textRatioAAAA largeAAAFix
Aaon white
8.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #e90b07 as the text (4.52:1)
  • AAA: use #fa6361 as the text (7.02:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990705 as the background.

Brands using this color

Fonts for this mood

#990705 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990705
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990705 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990705-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md