Color

#990612

#990612
hex#990612
rgbrgb(153, 6, 18)
hslhsl(355, 92%, 31%)
oklchoklch(0.432 0.173 26.5)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0695

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#06988c

#98065b · #984306

#129806 · #061298

Split-complementary

Open in tool →

#069843 · #065b98

#5b9806 · #06988c · #430698

Contrast

#990612 as textRatioAAAA largeAAAFix
Aaon white
8.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #eb0a1d as the text (4.59:1)
  • AAA: use #f96773 as the text (7.22:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990612 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990612 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990612
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990612 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990612-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md