Color

#990042

#990042
hex#990042
rgbrgb(153, 0, 66)
hslhsl(334, 100%, 30%)
oklchoklch(0.438 0.176 6.6)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0717

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#009957

#99008f · #990a00

#429900 · #004299

Split-complementary

Open in tool →

#00990a · #008f99

#8f9900 · #009957 · #0a0099

Contrast

#990042 as textRatioAAAA largeAAAFix
Aaon white
8.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #e60063 as the text (4.54:1)
  • AAA: use #ff57a0 as the text (7.12:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990042 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990042 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990042
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990042 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990042-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md