Color

#989cd7

#989cd7
hex#989cd7
rgbrgb(152, 156, 215)
hslhsl(236, 44%, 72%)
oklchoklch(0.712 0.086 281)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3536

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d7d398

#98bcd7 · #b398d7

#d7989c · #9cd798

Split-complementary

Open in tool →

#d7b398 · #bcd798

#d798bc · #d7d398 · #98d7b3

Contrast

#989cd7 as textRatioAAAA largeAAAFix
Aaon white
2.6:1failfailfail
  • AA: use #686fc4 as the text (4.51:1)
  • AAA: use #464db4 as the text (7.04:1)
  • AA: or shift the background to #383838 (4.51:1)
  • AAA: or shift the background to #141414 (7.08:1)
Aaon black
8.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989cd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#989cd7 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989cd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989cd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989cd7-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md