Color

#988d43

#988d43
hex#988d43
rgbrgb(152, 141, 67)
hslhsl(52, 39%, 43%)
oklchoklch(0.637 0.096 101)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2613

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#434e98

#986243 · #799843

#43988d · #8d4398

Split-complementary

Open in tool →

#437998 · #624398

#439862 · #434e98 · #984379

Contrast

#988d43 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #807638 as the text (4.6:1)
  • AAA: use #60592a as the text (7.1:1)
  • AA: or shift the background to #242424 (4.6:1)
Aaon black
6.23:1passpassfail
  • AAA: use #a39748 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #988d43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#988d43 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #988d43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #988d43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/988d43-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md