Color

#985e3e

#985e3e
hex#985e3e
rgbrgb(152, 94, 62)
hslhsl(21, 42%, 42%)
oklchoklch(0.539 0.089 49)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1503

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3e7998

#983e4c · #988b3e

#3e985e · #5e3e98

Split-complementary

Open in tool →

#3e988b · #3e4c98

#4c983e · #3e7998 · #8b3e98

Contrast

#985e3e as textRatioAAAA largeAAAFix
Aaon white
5.24:1passpassfail
  • AAA: use #7b4c32 as the text (7.19:1)
Aaon black
4.01:1failpassfail
  • AA: use #a76744 as the text (4.67:1)
  • AAA: use #c2896b as the text (7.08:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985e3e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985e3e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985e3e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985e3e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985e3e-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md