Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#981f37
#981f37
hex
#981f37rgb
rgb(152, 31, 55)hsl
hsl(348, 66%, 36%)oklch
oklch(0.449 0.155 15.6)Closest name: Cranberry (#9e003a)Relative luminance 0.0793
Colors that go with #981f37
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #981f37 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Bramble put Champagne beside #981f37, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #981f37 in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #981f37: 6 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #981f37 in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #981f37 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #981f37, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #981f37: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #981f37
Tints & shades
Harmonies
Contrast
| #981f37 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.12:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.59:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981f37 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#981f37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #981f37
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #981f37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/981f37-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md