Color

#981ca0

#981ca0
hex#981ca0
rgbrgb(152, 28, 160)
hslhsl(296, 70%, 37%)
oklchoklch(0.493 0.21 325.3)
Closest name: Magentle (#aa11aa)Relative luminance 0.1004

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#25a01c

#561ca0 · #a01c67

#a0981c · #1ca098

Split-complementary

Open in tool →

#67a01c · #1ca056

#a0561c · #25a01c · #1c67a0

Contrast

#981ca0 as textRatioAAAA largeAAAFix
Aaon white
6.98:1passpassfail
  • AAA: use #931c9c as the text (7.27:1)
Aaon black
3.01:1failpassfail
  • AA: use #c525d0 as the text (4.55:1)
  • AAA: use #dc67e4 as the text (7.1:1)
  • AA: or shift the background to #d1d1d1 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981ca0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#981ca0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #981ca0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #981ca0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/981ca0-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md