Color

#98108b

#98108b
hex#98108b
rgbrgb(152, 16, 139)
hslhsl(306, 81%, 33%)
oklchoklch(0.474 0.203 333.1)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0891

Colors that go with #98108b

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10981e

#621098 · #981047

#8b9810 · #108b98

Split-complementary

Open in tool →

#479810 · #109862

#986210 · #10981e · #104798

Contrast

#98108b as textRatioAAAA largeAAAFix
Aaon white
7.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #d016bd as the text (4.53:1)
  • AAA: use #ee59df as the text (7.13:1)
  • AA: or shift the background to #c9c9c9 (4.56:1)
  • AAA: or shift the background to #f7f7f7 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98108b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98108b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98108b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98108b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98108b-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md