Color

#980ebe

#980ebe
hex#980ebe
rgbrgb(152, 14, 190)
hslhsl(287, 86%, 40%)
oklchoklch(0.508 0.241 316.4)
Closest name: Nebula (#a104c3)Relative luminance 0.1071

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34be0e

#400ebe · #be0e8c

#be980e · #0ebe98

Split-complementary

Open in tool →

#8cbe0e · #0ebe40

#be400e · #34be0e · #0e8cbe

Contrast

#980ebe as textRatioAAAA largeAAAFix
Aaon white
6.68:1passpassfail
  • AAA: use #900eb4 as the text (7.22:1)
Aaon black
3.14:1failpassfail
  • AA: use #bf17ee as the text (4.57:1)
  • AAA: use #d567f4 as the text (7.08:1)
  • AA: or shift the background to #d4d4d4 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980ebe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980ebe reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980ebe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980ebe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980ebe-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md