Color

#980dbf

#980dbf
hex#980dbf
rgbrgb(152, 13, 191)
hslhsl(287, 87%, 40%)
oklchoklch(0.508 0.243 316.1)
Closest name: Nebula (#a104c3)Relative luminance 0.1072

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34bf0d

#400dbf · #bf0d8c

#bf980d · #0dbf98

Split-complementary

Open in tool →

#8cbf0d · #0dbf40

#bf400d · #34bf0d · #0d8cbf

Contrast

#980dbf as textRatioAAAA largeAAAFix
Aaon white
6.68:1passpassfail
  • AAA: use #910db5 as the text (7.17:1)
Aaon black
3.14:1failpassfail
  • AA: use #be11ee as the text (4.5:1)
  • AAA: use #d666f4 as the text (7.07:1)
  • AA: or shift the background to #d4d4d4 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980dbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980dbf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980dbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980dbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980dbf-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md