Color

#980d01

#980d01
hex#980d01
rgbrgb(152, 13, 1)
hslhsl(5, 99%, 30%)
oklchoklch(0.432 0.17 30.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0697

Colors that go with #980d01

Teal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#018c98

#980140 · #985901

#01980d · #0d0198

Split-complementary

Open in tool →

#019859 · #014098

#409801 · #018c98 · #590198

Contrast

#980d01 as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #e91501 as the text (4.57:1)
  • AAA: use #fe6152 as the text (7.05:1)
  • AA: or shift the background to #bababa (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980d01 as the background.

Brands using this color

Fonts for this mood

#980d01 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980d01
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980d01 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980d01-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md