Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#980b3d
#980b3d
hex
#980b3drgb
rgb(152, 11, 61)hsl
hsl(339, 87%, 32%)oklch
oklch(0.439 0.169 9.7)Closest name: Cranberry (#9e003a)Relative luminance 0.0725
Colors that go with #980b3d
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #980b3d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #980b3d in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #980b3d: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #980b3d in 14 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #980b3d, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #980b3d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #980b3d: 3 real palettes, including Chipotle's brand system and Bramble, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #980b3d in 3 real palettes, including Fireside and Bookshop, as the supporting colour.
Real palettes that use #980b3d
Tints & shades
Harmonies
Contrast
| #980b3d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.57:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.45:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980b3d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#980b3d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #980b3d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #980b3d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/980b3d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md