Color

#980665

#980665
hex#980665
rgbrgb(152, 6, 101)
hslhsl(321, 92%, 31%)
oklchoklch(0.451 0.185 349.2)
Closest name: Haunted Purple (#991177)Relative luminance 0.0775

Colors that go with #980665

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#069839

#820698 · #98061c

#659806 · #066598

Split-complementary

Open in tool →

#1c9806 · #069882

#988206 · #069839 · #061c98

Contrast

#980665 as textRatioAAAA largeAAAFix
Aaon white
8.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #e10996 as the text (4.68:1)
  • AAA: use #f854be as the text (7:1)
  • AA: or shift the background to #c2c2c2 (4.63:1)
  • AAA: or shift the background to #ededed (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980665 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980665 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980665
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980665 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980665-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md