Color

#980662

#980662
hex#980662
rgbrgb(152, 6, 98)
hslhsl(322, 92%, 31%)
oklchoklch(0.45 0.184 350.6)
Closest name: Haunted Purple (#991177)Relative luminance 0.0769

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#06983c

#840698 · #98061a

#629806 · #066298

Split-complementary

Open in tool →

#1a9806 · #069884

#988406 · #06983c · #061a98

Contrast

#980662 as textRatioAAAA largeAAAFix
Aaon white
8.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #e10992 as the text (4.66:1)
  • AAA: use #f859be as the text (7.16:1)
  • AA: or shift the background to #bfbfbf (4.5:1)
  • AAA: or shift the background to #ededed (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980662 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980662 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980662
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980662 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980662-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md