Color

#980659

#980659
hex#980659
rgbrgb(152, 6, 89)
hslhsl(326, 92%, 31%)
oklchoklch(0.446 0.18 355.1)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0753

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#069845

#8e0698 · #980610

#599806 · #065998

Split-complementary

Open in tool →

#109806 · #06988e

#988e06 · #069845 · #061098

Contrast

#980659 as textRatioAAAA largeAAAFix
Aaon white
8.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #e10984 as the text (4.57:1)
  • AAA: use #f859b3 as the text (7.07:1)
  • AA: or shift the background to #bfbfbf (4.56:1)
  • AAA: or shift the background to #ebebeb (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980659 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980659 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980659
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980659 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980659-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md