Color

#980656

#980656
hex#980656
rgbrgb(152, 6, 86)
hslhsl(327, 92%, 31%)
oklchoklch(0.445 0.178 356.6)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0748

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#069848

#910698 · #98060e

#569806 · #065698

Split-complementary

Open in tool →

#0e9806 · #069891

#989106 · #069848 · #060e98

Contrast

#980656 as textRatioAAAA largeAAAFix
Aaon white
8.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #e10980 as the text (4.55:1)
  • AAA: use #f859b0 as the text (7.05:1)
  • AA: or shift the background to #bfbfbf (4.58:1)
  • AAA: or shift the background to #ebebeb (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980656 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980656 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980656
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980656 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980656-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md