Color

#980632

#980632
hex#980632
rgbrgb(152, 6, 50)
hslhsl(342, 92%, 31%)
oklchoklch(0.435 0.17 14.6)
Closest name: Cranberry (#9e003a)Relative luminance 0.0704

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#06986c

#98067b · #982306

#329806 · #063298

Split-complementary

Open in tool →

#069823 · #067b98

#7b9806 · #06986c · #230698

Contrast

#980632 as textRatioAAAA largeAAAFix
Aaon white
8.72:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #e60a4c as the text (4.51:1)
  • AAA: use #f8628f as the text (7.13:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980632 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980632 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980632
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980632 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980632-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md