Color

#980136

#980136
hex#980136
rgbrgb(152, 1, 54)
hslhsl(339, 99%, 30%)
oklchoklch(0.434 0.173 12.3)
Closest name: Cranberry (#9e003a)Relative luminance 0.0696

Colors that go with #980136

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #980136

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#019863

#980182 · #981701

#369801 · #013698

Split-complementary

Open in tool →

#019817 · #018298

#829801 · #019863 · #170198

Contrast

#980136 as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #e90152 as the text (4.59:1)
  • AAA: use #fe5892 as the text (7.03:1)
  • AA: or shift the background to #bababa (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980136 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980136 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980136
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980136 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980136-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md