Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#979cb4
#979cb4
hex
#979cb4rgb
rgb(151, 156, 180)hsl
hsl(230, 16%, 65%)oklch
oklch(0.697 0.036 276.1)Closest name: Machinery (#9999aa)Relative luminance 0.3365
Colors that go with #979cb4
Charcoal, Sand and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #979cb4: softer than #000 and cool enough to feel like part of the same palette.
Sand #c2b280
complementaryshippedSand sits directly opposite #979cb4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #979cb4: 7 real palettes, including Dusk and Riverbed, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #979cb4: 4 real palettes, including Calm's brand system and Max's brand system, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Open House and First Snow put Midnight Blue beside #979cb4, as the text colour against it.
Periwinkle #ccccff
shippedPeriwinkle shows up next to #979cb4 in 4 real palettes, including Lavender Milk and Calendly's brand system, as the supporting colour.
Peru #cd853f
split-complementshippedPeru is a split-complement of #979cb4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #979cb4: 5 real palettes, including First Snow and Crypto.com's brand system, as the accent.
Real palettes that use #979cb4
Tints & shades
Harmonies
Contrast
| #979cb4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.72:1 | fail | fail | fail | |
Aaon black | 7.73:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #979cb4 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #979cb4
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #979cb4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/979cb4-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md