Color

#9798bf

#9798bf
hex#9798bf
rgbrgb(151, 152, 191)
hslhsl(239, 24%, 67%)
oklchoklch(0.693 0.057 283.7)
Closest name: Easter Egg (#8e97c7)Relative luminance 0.328

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfbe97

#97acbf · #aa97bf

#bf9797 · #97bf97

Split-complementary

Open in tool →

#bfaa97 · #acbf97

#bf97ac · #bfbe97 · #97bfaa

Contrast

#9798bf as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #6e6ea6 as the text (4.73:1)
  • AAA: use #535488 as the text (7.02:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0a0a0a (7.13:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9798bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9798bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9798bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9798bf-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md