Color

#9797aa

#9797aa
hex#9797aa
rgbrgb(151, 151, 170)
hslhsl(240, 10%, 63%)
oklchoklch(0.683 0.028 285.6)
Closest name: Machinery (#9999aa)Relative luminance 0.3161

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aaaa97

#97a1aa · #a197aa

#aa9797 · #97aa97

Split-complementary

Open in tool →

#aaa197 · #a1aa97

#aa97a1 · #aaaa97 · #97aaa1

Contrast

#9797aa as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #73738c as the text (4.61:1)
  • AAA: use #57576b as the text (7.05:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.11:1)
Aaon black
7.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9797aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9797aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9797aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9797aa-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md