Color

#978d72

#978d72
hex#978d72
rgbrgb(151, 141, 114)
hslhsl(44, 15%, 52%)
oklchoklch(0.645 0.04 90.1)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2684

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727c97

#977b72 · #8e9772

#72978d · #8d7297

Split-complementary

Open in tool →

#728e97 · #7b7297

#72977b · #727c97 · #97728e

Contrast

#978d72 as textRatioAAAA largeAAAFix
Aaon white
3.3:1failpassfail
  • AA: use #7e755d as the text (4.58:1)
  • AAA: use #5e5745 as the text (7.18:1)
  • AA: or shift the background to #262626 (4.59:1)
Aaon black
6.37:1passpassfail
  • AAA: use #a0977e as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978d72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978d72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978d72-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md