Color

#978c8f

#978c8f
hex#978c8f
rgbrgb(151, 140, 143)
hslhsl(344, 5%, 57%)
oklchoklch(0.651 0.014 359)
Closest name: Argent (#888888)Relative luminance 0.2732

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c9794

#978c94 · #978e8c

#8f978c · #8c8f97

Split-complementary

Open in tool →

#8c978e · #8c9497

#94978c · #8c9794 · #8e8c97

Contrast

#978c8f as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #7e7275 as the text (4.61:1)
  • AAA: use #5e5557 as the text (7.21:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.46:1passpassfail
  • AAA: use #9e9497 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978c8f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978c8f reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978c8f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978c8f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978c8f-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md