#978787 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	3.43:1	fail	pass	fail	AA: use #837272 as the text (4.55:1) AAA: use #625555 as the text (7.12:1) AA: or shift the background to #242424 (4.53:1)
Aaon black	6.13:1	pass	pass	fail	AAA: use #a09292 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978787 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

d4af37 8a8a8a c0392b 0d0d0d f5f5f5

Noir Beauty

Open in tool →

Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick.

Dark Luxury BoldBeauty

1a1a1a 8c8c8c 3a86ff f2f2f2

Studio Grey

Open in tool →

A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.

Minimal Muted Modern

Fonts for this mood

#978787 reads as neutral, minimal. The font library is tagged with the same vocabulary:

Neutral fonts →Minimal fonts →

mcpConnect your agent — build around #978787

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #978787 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978787-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md