Color

#97843b

#97843b
hex#97843b
rgbrgb(151, 132, 59)
hslhsl(48, 44%, 41%)
oklchoklch(0.616 0.096 94.8)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.234

Colors that go with #97843b

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97843b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b4d97

#97563b · #7b973b

#3b9784 · #843b97

Split-complementary

Open in tool →

#3b7b97 · #563b97

#3b9756 · #3b4d97 · #973b7b

Contrast

#97843b as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #847433 as the text (4.64:1)
  • AAA: use #635727 as the text (7.18:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.68:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97843b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97843b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97843b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97843b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97843b-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md