Color

#978078

#978078
hex#978078
rgbrgb(151, 128, 120)
hslhsl(15, 13%, 53%)
oklchoklch(0.619 0.031 40.1)
Closest name: Antique (#8b846d)Relative luminance 0.2337

Colors that go with #978078

Charcoal, Cadet Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788f97

#97787f · #978f78

#78977f · #7f7897

Split-complementary

Open in tool →

#78978f · #787f97

#7f9778 · #788f97 · #8f7897

Contrast

#978078 as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #877068 as the text (4.62:1)
  • AAA: use #65534e as the text (7.24:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.67:1passpassfail
  • AAA: use #a6928c as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978078 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978078 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978078
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978078 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978078-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md