Color

#977d53

#977d53
hex#977d53
rgbrgb(151, 125, 83)
hslhsl(37, 29%, 46%)
oklchoklch(0.604 0.066 79)
Closest name: Banner Gold (#a28557)Relative luminance 0.2187

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#536d97

#975b53 · #8f9753

#53977d · #7d5397

Split-complementary

Open in tool →

#538f97 · #5b5397

#53975b · #536d97 · #97538f

Contrast

#977d53 as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #8a724c as the text (4.57:1)
  • AAA: use #665438 as the text (7.27:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #ac9268 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #977d53 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#977d53 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #977d53
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #977d53 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/977d53-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md