Color

#976a49

#976a49
hex#976a49
rgbrgb(151, 106, 73)
hslhsl(25, 35%, 44%)
oklchoklch(0.563 0.074 56.8)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1737

Colors that go with #976a49

Blush Pink, Champagne and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976a49

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497797

#97494f · #979149

#49976a · #6a4997

Split-complementary

Open in tool →

#499791 · #494f97

#4f9749 · #497797 · #914997

Contrast

#976a49 as textRatioAAAA largeAAAFix
Aaon white
4.69:1passpassfail
  • AAA: use #724f37 as the text (7.27:1)
Aaon black
4.47:1failpassfail
  • AA: use #9b6c4b as the text (4.64:1)
  • AAA: use #b98e6e as the text (7.16:1)
  • AA: or shift the background to #fcfcfc (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976a49 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#976a49 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976a49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976a49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976a49-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md