Color

#975544

#975544
hex#975544
rgbrgb(151, 85, 68)
hslhsl(12, 38%, 43%)
oklchoklch(0.523 0.092 35.3)
Closest name: Annatto (#8c5341)Relative luminance 0.1349

Colors that go with #975544

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#448797

#97445d · #977e44

#449755 · #554497

Split-complementary

Open in tool →

#44977e · #445d97

#5d9744 · #448797 · #7e4497

Contrast

#975544 as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #82493a as the text (7.09:1)
Aaon black
3.7:1failpassfail
  • AA: use #ac604d as the text (4.53:1)
  • AAA: use #c38879 as the text (7.12:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #975544 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#975544 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #975544
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #975544 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/975544-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md