Color

#974d2b

#974d2b
hex#974d2b
rgbrgb(151, 77, 43)
hslhsl(19, 56%, 38%)
oklchoklch(0.505 0.11 44.1)
Closest name: Ancient Chest (#99522b)Relative luminance 0.1206

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b7597

#972b3f · #97832b

#2b974d · #4d2b97

Split-complementary

Open in tool →

#2b9783 · #2b3f97

#3f972b · #2b7597 · #832b97

Contrast

#974d2b as textRatioAAAA largeAAAFix
Aaon white
6.15:1passpassfail
  • AAA: use #874526 as the text (7.22:1)
Aaon black
3.41:1failpassfail
  • AA: use #b75d34 as the text (4.63:1)
  • AAA: use #d1815c as the text (7.01:1)
  • AA: or shift the background to #dedede (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974d2b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974d2b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974d2b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974d2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974d2b-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md