Color

#974aba

#974aba
hex#974aba
rgbrgb(151, 74, 186)
hslhsl(281, 45%, 51%)
oklchoklch(0.553 0.179 313.8)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1502

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dba4a

#5e4aba · #ba4aa6

#ba974a · #4aba97

Split-complementary

Open in tool →

#a6ba4a · #4aba5e

#ba5e4a · #6dba4a · #4aa6ba

Contrast

#974aba as textRatioAAAA largeAAAFix
Aaon white
5.24:1passpassfail
  • AAA: use #7d3b9b as the text (7.07:1)
Aaon black
4:1failpassfail
  • AA: use #9f59c0 as the text (4.66:1)
  • AAA: use #b781cf as the text (7.05:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974aba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974aba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974aba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974aba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974aba-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md