Color

#974448

#974448
hex#974448
rgbrgb(151, 68, 72)
hslhsl(357, 38%, 43%)
oklchoklch(0.495 0.112 19.1)
Closest name: Annatto (#8c5341)Relative luminance 0.1118

Colors that go with #974448

Teal, Champagne and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #974448

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#449793

#974472 · #976944

#489744 · #444897

Split-complementary

Open in tool →

#449769 · #447297

#729744 · #449793 · #694497

Contrast

#974448 as textRatioAAAA largeAAAFix
Aaon white
6.49:1passpassfail
  • AAA: use #8d3f43 as the text (7.18:1)
Aaon black
3.24:1failpassfail
  • AA: use #b55a5e as the text (4.59:1)
  • AAA: use #c88487 as the text (7.11:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974448 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974448 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974448
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974448 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974448-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md